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Phoenix network technology news News July 23, age of the Internet traditional retail distribution: “commercial value” retail Warner Summit 23 in Shanghai International Convention Center. Phoenix network technology co-operation as the official gateway to the whole coverage of the conference.
Wang Zhimin, chairman of the island glasses published in the General Assembly entitled “VS traditional retail network of retail,” keynote speech, Wang Zhimin from a value perspective, the consumer’s point of view interpretation of the traditional retail and online retail differences, and analysis of the traditional retail transfer to the retail network several reasons: First, the rise in cost of sales, and second, labor costs pressures, third, unstable weather.
Following the opening ceremony for the Conference Record:
Moderator Mannings: we need to do e-commerce evaluation, we note that in the current competitive market structure inside the new trend, I hope we have in this next wave of big brother will be in. I now take the IPAD as chair of the word tips, here’s a hint, Phoenix is ??doing live.
Today will be a great feature, we really felt was a network coverage of the new environment, we started following this meeting, we have seen how to ask questions, all the guest speakers you can be made for speech topics your question, I can here the question to guests, make this a more interactive form of a good show today.
The Assembly started, please allow me to invite a speaker who first, who Dajia are aware of the Yan Jiang, half of the people here have to wear glasses, and glasses in the domestic Shu Qianjia island of glasses shop, has opened a flagship in Beijing shop, Taiwan glasses chain has long been a concern of traditional retail, Wang Zhimin, chairman of the island glasses today will bring the traditional retail and online retail relationship.
The following is the scene to speak Wang Zhimin Record:
I briefly explain the island glasses, the traditional business model I can say, without any change in these three years, we entered the mainland in 1997, next year is the first 14 years, our business model is the traditional and retail base in the channel part of the mainland market changes faster shopping district, part of the channel with Taiwan so very different. Another difference that is not the only mainland island of Taiwan and Taiwan does not operate on the network a lot. The first time I was 95 years Internet, online chat is the first 95 years, with 56KB of cats, and later the ADSL, have experienced this form of basic, but the industry do not see why the network is very strong, at least in Asia is not a strong performance? I think this is some historical reasons, I briefly explain.
Today, I want to explain from the perspective of the value in the traditional retail and online retail differences. The first thing we think about what to do in the retail industry, retail industry, how to create value, if we want to say a retail brand to create value, you probably think from several angles. Inside these are the traditional retail brands, while the retail brand, the retail side of the network. In terms of value creation is the first brand, you get the kind of brand, your entire product positioning, the audience itself, who basically started the brand value creation. The second is the history of a brand’s history is sometimes very important, for example, if today you have two options Hospital, a Hospital open for a year, one is opened 300 years of Tong Ren Tang, which would you choose it ? Therefore, history is very different. Just now talked about blood, which is why the fashion industry, fashion industry in Asia than in Europe’s fashion industry, however, because European fashion brands, especially luxury brands is relatively a long history, the royal family in the Abdul Qadeer is used in Europe jewelers, LV slowly through the commercial operation, to today’s situation. At present, China is relatively more feasible for the royal family of relatively small, only a few, one of Jingdezhen, a Tong Ren Tang, and the Royal on its own as long as the value set there. This is when we need a lot of value creation of DNA, the type of goods into these too, you say that traditional retail we do? We do continue to invest in the brand’s continued operation, and that the gold content and value of the brand increased only by increasing the value of this brand only way to achieve another strategic transformation, which is the traditional retail to do .
This is LV’s Head Office in Paris decoration, we are not so big in China, the LV flagship store, but as far as I know, LV store any decoration investment in China, do you think about how much is it per square meter? We Formosa Optical 2000 per square meter, a good shop in 4000, supermarkets about 1500 one square meter, LV one square meter of the renovation costs in three to four million yuan, that is 500 square meters of standard shop today, the investment has nearly 20 million of the. He spend so much money doing it? He does not spend the money not reflect the price of his clothes, accessories and sell all things to not sell at this price. This is a traditional retailers, such as I, for example, we Hangzhou and Guangdong Taiwan Formosa Optical glasses, Guangdong is a latecomer, it is very easy to go, and we shop in Guangdong, the first choice is to open in large store, shop in the mall renovation not very good, so fitting a square meter shop in Guangdong only 1000 to 1500, but some shop in a square in Hangzhou will be more than 6,000 square meters, so when the renovation costs are high, sales of products in Hangzhou and products sold in Guangdong is two different things, so the source can be distinguished from the decoration style and value.